Initial coin offer, shortly known as ICO, is a type of crowdfunding technique meant for the blockchain projects. It referred as a token sale which acts like a voucher for those who like to invest money in Cryptocurrency. ICO is a very popular term used among start-ups because it allows them to earn more profits. At the same time, they should consider implementing the best ICO marketing strategy for making the campaigns a successful one. Moreover, they will help investors to standout from competitors that give ways to increase sales.
Implementing the right ICO marketing strategy
1. Creating a website
The first step is to create a high-quality website with the latest features that will represent a company. Since first impression is the best impression, it is necessary to build a webpage that contains all information. Another thing is that it should fulfil the expectations of potential investors when they want to put their money. One should find a relevant web design and create an online platform that works well for a business.
2. Social media
Social media is the great platform for connecting with customers quickly. An effective social media strategy can help a business to build an engaged audience significantly. It is advisable to become a social media community leader for ICO and cryptocurrency which can help pull potential customers. Furthermore, businesses should consider posting fresh content in social media for attracting new customers. Creating dedicated ICO pages for Facebook, Twitter, Instagram, and other social media sites will do major wonders for a business.
3. Press releases
A press release (PR) is the best ICO marketing strategy for start-ups because it gives ways to target readers easily. There are several websites and PR news platforms available for those who want to submit content for marketing purposes. In addition, they even provide methods to build a network of interested investors accordingly. It is also possible to update the latest news on coins through press releases.
4. Paid Promotion
Some people are not familiar with online marketing services due to lack of knowledge and other factors. The paid marketing services are an ideal solution for them to display banners, advertisements, videos, and other things. Besides that, they contribute more to increase the traffic to a website that can improve the visibility in search engines. A reputed online marketing company will help set up a paid promotion campaign for crypto coin business.
5. Personalizing email marketing
Email marketing is a better ICO digital marketing strategy because it gives methods to market a coin directly to customers. On the other hand, it is a wise one to create email marketing with personalization that can help obtain optimal results. However, start-ups should consider preparing the email list of people who actually want to buy a product or service.
6. Affiliate marketing
Affiliate marketing allows start-ups to increase more sales in the markets. Therefore, it is advisable to create ICO promotional services which exactly suit affiliate marketing which pave ways to get high conversion rates or references during the promotional activities.